Here is an example of local search results for the query “Abogado” in the Valencia location. local seo search As you can see, Google first offers us a map where we find the different profiles created by these companies in the free Google my Business or Google Business Profile service. Next, we find the "Local Pack" or the list of company profiles ordered according to the relevance and optimization of the profile. After the "Local Pack", we find organic results ordered according to the local SEO optimization of each web page. And finally, paid ad results appear through the Google Ads platform, specifically search ads.
Local seo results As you can see, there are several options to appear in Google's local search results. On the one hand, through the creation and optimization of executive email list your company listing on Google. On the other hand, through the local optimization of your website or local landing page. And finally, paying, through Google Ads. Choosing the right option or combination of options is up to you. Benefits of local SEO in a local search Businesses that work on local SEO have greater digital visibility, and therefore, attract more customers from the internet to their premises. This is the main benefit of working on local SEO in your business.
As we have seen in the previous section, when a customer performs a search on Google, they immediately obtain different company profiles as a result along with business reviews from other customers, company images, address, telephone number, and even a map to get there. Undoubtedly, elements that encourage the final action of purchasing or contracting services. But not only does it help attract new customers directly, but by showing the same business in different local searches related to the same business model, it also generates a professional image of authority in the minds of those customers who are not yet.